Unless you live under a rock, you’ve likely heard about the firestorm swirling around one of the world’s most beloved brands: Toyota. Depending on who you ask, it appears that Toyota knew almost 2 years ago there was a problem with unexpected acceleration in their...
Why do you buy what you buy? Why do you wear those shoes or that jersey? Why do you go see that movie? What beverage calls your name when you are thirsty, tired, hot, cold or sad? Do you Google or Bing? The decisions you make are heavily tied to the brand image the...
